Privacy Policy

Last updated: September 27, 2026

Morven operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a convenient shopping experience (the “Services”). Morven is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, purchase from, or otherwise interact with the Services or communicate with us.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. Depending on how you interact with the Services, we may collect:

• Contact details, including your name, billing address, shipping address, email address, and telephone number.
• Payment and financial information, including payment card details, transaction information, payment method, and payment confirmation.
• Account information, including your username, password, preferences, and account settings.
• Transaction information, including products viewed, added to your cart or wishlist, purchased, returned, exchanged, or cancelled.
• Communications, including information provided when contacting customer support.
• Device information, including your browser, device type, IP address, network connection, and related identifiers.
• Usage information, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information:

• Directly from you when you create an account, place an order, use the Services, contact us, or provide information to us.
• Automatically through cookies and similar technologies when you use the Services.
• From service providers that process information on our behalf.
• From business partners or other third parties.

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve the Services

• Process and fulfil orders.
• Process payments, returns, exchanges, and cancellations.
• Arrange shipping and delivery.
• Manage your account and preferences.
• Provide customer support.
• Send order, account, and service-related communications.
• Personalize and improve your shopping experience.
• Recommend products or services that may be relevant to you.

Marketing and Advertising

Where permitted by law, we may use your information to send marketing communications by email, text message, or other channels, and to show advertising on our Services or third-party websites.

You may unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or contacting us.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts.
• Secure payments and transactions.
• Detect, investigate, and prevent fraud or other illegal activity.
• Protect our customers, business, and Services.
• Enforce our terms and policies.

You are responsible for keeping your account credentials confidential.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws, respond to lawful requests from authorities, resolve disputes, enforce our agreements, and protect our legal rights.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, including:

• Shopify and service providers that support payment processing, hosting, analytics, customer support, cloud storage, fulfilment, and shipping.
• Advertising and marketing partners that help us promote our products and Services.
• Third parties when you request or authorize the disclosure, such as shipping providers or social media services.
• Our affiliates and companies within our corporate group.
• Parties involved in a business transaction, such as a merger, acquisition, restructuring, or bankruptcy.
• Government authorities, regulators, courts, law enforcement, or other parties where required by law or necessary to protect our rights and the safety of our customers.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Shopify platform and related services.

Information submitted through the Services may be transferred to and shared with Shopify and other service providers in countries outside your country of residence.

For more information about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Services, remember preferences, understand website usage, improve performance, and provide relevant advertising.

You may be able to control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Services.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy, security, content, or practices of those third-party websites.

We recommend reviewing the privacy policies and terms of any third-party website you visit.

Children’s Privacy

The Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children under that age.

If you believe a child has provided us with personal information, please contact us so that we can investigate and delete it where appropriate.

Security and Retention

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no security system is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to provide the Services, maintain accounts, process transactions, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Request a copy or transfer of your information.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications.
• Opt out of certain targeted advertising or sharing activities.

You may unsubscribe from promotional emails by using the unsubscribe link included in those emails. You may still receive non-promotional communications relating to your orders, account, or transactions.

We may need to verify your identity before processing a privacy request. We will respond within the time required by applicable law.

If you use the Global Privacy Control signal, we may treat it as a request to opt out of certain targeted advertising or sharing activities where required by applicable law.

UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws, including the right to object to processing, restrict processing, withdraw consent, and lodge a complaint with your local data protection authority.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below.

Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside the country where you live.

Where required by applicable law, we use appropriate safeguards for international data transfers, such as standard contractual clauses or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, Services, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Last updated” date and post the revised policy on this website.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information rights, please contact us:

Morven
Operated by Solenta Limited
Company No. 81106011
19/F, World Trust Tower, 50 Stanley Street, Central, Hong Kong
Email: support@morven.store
Phone: +84 384852227

For applicable data protection purposes, Solenta Limited is the data controller of your personal information.